Reimbursement rules.

CFR · 2024-01-01 · US · Title 7

(a) A MAP Participant may seek reimbursement for an eligible expenditure if: (1) The expenditure was necessary and reasonable for the performance of an approved activity; and (2) The Participant has not been and will not be reimbursed for such expenditure by any other source. (b) Subject to paragraphs (a) and (d) of this section, as well as the cost principles in 2 CFR 200 to the extent these principles do not directly conflict with the provisions of this subpart, for either brand or generic promotion activities, CCC will reimburse, in whole or in part, the cost of: (1) Production and placement of advertising, including in print, electronic media, billboards, or posters, which may include advertising the availability of price discounts, except that advertising associated with a coupon or price discount for the MAP-promoted product is not reimbursable. If advertising is related to both coupons or price discounts for products other than the MAP Participant's promoted products as well as for MAP-promoted products, expenditures for such advertising will not be reimbursed in whole or in part ( (2) Production and distribution of banners, recipe cards, table tents, shelf talkers, and other similar point of sale materials; (3) Direct mail advertising; (4) In-store and food service promotions, product demonstrations to the trade and to consumers, and distribution of product samples (but not the purchase of the product samples), including shipment of samples or other program materials;

official document · source cfr-2024 · id 7:§ 1485.17