Credit for marketing promotion activities, including paid advertising.

CFR · 2024-01-01 · US · Title 7

(a) (b) (c) (d) (e) (1) Credit-back granted by the Board shall be that which is appropriate when compared to accepted professional practices and rates for the type of activity conducted. In the case of claims for credit-back activities not covered by specific and established criteria, the Board shall grant the claim if it is consistent with practices and rates for similar activities. (2) The clear and evident purpose of each qualified activity shall be to promote the sale, consumption or use of California walnuts. (3) No credit-back will be given for any activity that targets the farming or grower trade. (4) Credit-back will not be allowed in any case for travel expenses, or for any promotional activities that result in price discounting. (5) Credit-back shall be granted for those qualified activities specified in paragraphs (e)(5)(i) through (iv) of this section: (i) Credit-back shall be granted for paid media directed to end-users, trade or industrial users, and for money spent on paid advertising space or time, including, but not limited to, newspapers, magazines, radio, television, online, transit and outdoor media, and including the standard agency commission costs not to exceed 15 percent of gross. (ii) Credit-back shall be granted for market promotion other than paid advertising, for the following activities: (A) Marketing research (except pre-testing and test-marketing of paid advertising); (B) Trade and consumer product public relations: Provided, that no credit-back

official document · source cfr-2024 · id 7:§ 984.546